The change

Supermetrics updated two documents on the same day. Its Terms of Service moved from “Updated 03 March 2026” to “Updated 30 October 2026,” and its AI Terms moved from 17 September to 30 October 2026.

Supermetrics is a marketing data tool that pulls numbers from ad and analytics platforms into reports. The new terms cover a bigger role: an AI that can act inside the connected accounts. The terms also say “Material changes will take effect no earlier than thirty (30) days after posting.”

What changed

• The AI can act in your accounts. An AI Action is any change made “to campaigns, ad sets, ads, social media posts, stories, comments, replies, budgets, bids, keywords, audiences, targeting or data pipelines” by or at the instruction of Supermetrics AI.

• Every action counts as yours. “Each AI Action that Customer approves, or that is made while human approval is disabled (including any AI Action that Supermetrics AI decides on and makes without human input), is deemed authorised by Customer.”

• Spend limits are not enforced. “any limit on managed ad spend that applies to Customer’s subscription is a commercial limit only, and Supermetrics does not undertake that the Service will monitor or enforce it or prevent any spend.”

• Ad spend is excluded from liability. The liability section now excludes ad spend, regulatory fines, posts published through the AI, and suspended ad accounts.

• Overage billing on ad spend. If your plan is priced by Managed Ad Spend and you go over, “Supermetrics may invoice Customer for the excess.” You have “fifteen (15) days of the invoice date” to dispute it.

• 60 days’ notice to cancel or downgrade. “The 60 days’ notice period shall apply also if Customer wants to downgrade its subscription, including but not limited to reducing the number of users, accounts or products.”

• AI training on your data. Supermetrics may use customer data to train its own models, but “will only use Customer Data to train or fine-tune Supermetrics Models once it has been aggregated and/or de-identified.”

The AI can change your campaigns

The AI Terms describe two ways of working. With human approval on, you approve each change. With it off, the AI can decide and act alone, and the terms say “Customer does so at its sole risk and remains responsible for the settings it configures and for monitoring the resulting AI Actions.”

Supermetrics itself advises caution: it “recommends that Customer keeps human approval enabled at all times where the Service offers it.” If something goes wrong, you are expected to act fast. You must notify Supermetrics and “take reasonable steps within the Third-Party Platform to mitigate any resulting loss, such as pausing affected campaigns.”

New tools can be added later without asking you again. Supermetrics “may add new actions, tools, Third-Party Platforms and data sources to Supermetrics AI from time to time,” and your settings “apply to them without further authorisation.”

The ad spend is yours

The new liability clause is written in capitals. It says “SUPERMETRICS SHALL NOT BE LIABLE, WHETHER FOR DIRECT OR INDIRECT LOSS, FOR: (A) ANY ADVERTISING OR MEDIA SPEND, PLATFORM FEES OR OTHER AMOUNTS PAYABLE TO A THIRD-PARTY PLATFORM, INCLUDING SPEND INCURRED THROUGH SUPERMETRICS AI, AN AI ACTION.”

So if the AI raises a budget or a bid by mistake, the money you pay Google, Meta, or LinkedIn is not something Supermetrics covers. The indemnity section goes one step further: you now cover Supermetrics for claims about “any change(s) made in a Third-Party Platform.”

Renewals need 60 days’ notice

The old terms left renewal notice to the order form: “Any renewal and notice requirements are set forth in the Order Form.” The new terms set a default. Unless the order form says otherwise, the contract renews unless either side gives notice “at least sixty (60) days in advance of the next renewal date.”

The length of the renewal matters too. The order form renews “for additional periods equal to the number of whole twelve (12) month periods contained within the original subscription term,” with “a minimum renewal period of twelve (12) months.” A two-year deal can renew for another two years.

Self-serve plans work differently. They renew “for successive periods of the same length unless Customer cancels the subscription in the Service.”

Your data can train Supermetrics’ AI

The old terms did not mention AI training at all. The new Terms of Service add that customer data may be used “to develop, train and fine-tune Supermetrics’ own artificial intelligence and machine-learning models used to provide the Service.” Training only happens on aggregated or de-identified data, and Supermetrics says it “does not use, and does not permit any third-party AI provider engaged by Supermetrics to use Customer Data to train, fine-tune or otherwise improve any third-party or general-purpose artificial intelligence or machine-learning model.”

The AI Terms changed to match. The old version said “Supermetrics shall not use identifiable Customer Data for such purposes.” The new version says “Supermetrics may also use Customer Data, including Input and Output, as set out in Section 15 of the Terms.” Input and Output mean your prompts and the AI’s answers.

Outside AI assistants are treated separately. If you connect Supermetrics to tools such as ChatGPT, Claude, or Gemini, you authorise Supermetrics to share the data “on the provider’s terms,” and “such provider is not a Subprocessor of Supermetrics.”

What did not change

• Supermetrics still “reserves the right to increase the fees by eight percent (8%) annually” at renewal for auto-renewing and self-serve plans.

• The overall liability cap is still “LIMITED TO 100% OF THE ANNUAL FEE FOR THE SERVICE PAID BY THE CUSTOMER DURING THE 12 MONTH PERIOD PRECEDING THE CAUSE FOR THE CLAIM.”

• Disputes still go to arbitration in Helsinki under Finnish law.

Why this matters

More vendors now give AI agents the power to act for you, and the contracts put the result on the customer. HubSpot now makes customers answer for what its AI agents do, and Stripe’s terms make AI agent actions legally binding on users. Supermetrics applies the same idea to ad budgets, where a mistake costs real money within hours.

The 60-day notice rule is the quieter risk. Many teams decide on renewals a few weeks ahead, which is now too late by default. Changes like this are easy to miss, which is why it pays to monitor vendor terms of service and not only the contract you signed.

Potential impact

If your team uses Supermetrics, the update raises four practical questions:

• Is human approval turned on for every AI feature that can change your ad or social accounts?

• Do you have your own spending caps set inside Google Ads, Meta, LinkedIn, and other platforms?

• Does your order form set its own renewal notice, or does the new 60-day default apply to you?

• Are you comfortable with Supermetrics training its own models on your aggregated or de-identified data?

How Venpo detected it

Venpo monitors both documents and flagged the October 30 updates on October 31, 2026, with every inserted and deleted line marked. The record is on the Supermetrics page on Venpo. Every quote in this article was checked against the redlines and against the live terms at the time of publication.

Business outcome

Teams that see this change can turn on human approval, add their own spending caps, and move the renewal decision 60 days earlier, before an AI mistake or a missed deadline costs them money. That is what continuous monitoring of vendor legal changes is for.

Key takeaway

Since October 30, 2026, Supermetrics’ terms let its AI change campaigns, budgets, and bids in your ad accounts, put the resulting ad spend on you, require 60 days’ notice to cancel or downgrade, and allow Supermetrics to train its own AI on aggregated or de-identified customer data.